about us
We're not just talking about a logo and a website to make people pay you.
In a world that requires more and more visible online interaction, we're talking about facilitating human connection, authentic visual impact, and coherent language that meets your people exactly where they are, so that you feel as present and polished in your brand as they experience you in real life.
our people
Creative Introverts
Quietly passionate women who want the humans they love to experience the deep, nuanced attention and care in their work.
As an introvert herself, founder Kellē Sauer is deeply invested in helping other introverted women breathe their fire. Supporting strong boundaries around the work that means everything to you, we help you craft lovely, self-contained platforms that showcase your work while imagining nuanced pathways to share only what you wish to share about yourself with the world.
artist Entrepreneurs
Women who want their people to know what it feels like to surround themselves with beauty, pleasure, and pure delight.
After 20 years working for herself, Kellē knows the ins and outs of entrepreneur life—and just how important it is to create a platform that accurately and irresistibly reflects what you are actually doing. We build full brand experiences on a solid, authentic foundation that supports meaningful, long-term connection with the people you and your business are here to serve.
female lEADERS
women writers
The dragons, the CEOs, the fiery women who mean to impact their people with the abundant life they know is possible.
You're here to change the world, and we know that begins with a clear message that deeply connects with your people. We don't take your mission lightly, but we do have a bit of fun along the way as we create brand identities that help you set performance aside in order to challenge your people to rise. It's easier than you think to create a sophisticated platform.
Word-loving women who are making a place where their people are allowed to join in the story behind their stories.
You are our rarest client, because we only work with one writer per year, reading, editing, copyediting, writing and rewriting alongside you, offering partnership all throughout your writing process, helping build your platform along the way. We're here to help you introduce yourself and your story, whether you're sharing with family and friends—or your publisher.
creative, AUDACIOUS women who can't stop/won't stop
C'est Mon Feu is creating authentic, intentional introductions for the fire-breathing woman who gets a resounding YES every time her people meet the real her.
we are here for
The woman whose work depends on Her being her
...or it won't be worth anything. The greatest value you have to bring is YOU. The strongest brands set their own standard, achieving their goals by creating a unique identity around their work. There is no "measuring up" or "fitting in." They begin and end with who THEY are (and you can too).
The woman who wants REAL WORDS AND HUMAN CONNECTION
...to create something that lasts. The most meaningful memories are born of experiences where people know they are truly seen and cared for. Tech is fine for "getting it done," but when it comes to trust, your voice and message matter. When your people recognize YOU, they know they're going to love whatever comes next.
The woman who is choosing her own potential
...because her vision isn't just for her. The deepest impact you make results from defiantly, resolutely, irretrievably creating your own universe and inviting your people into it. You know it's time to pass up outside expectations and make room for all you know YOU are meant to create (and share).
meet Kellē Sauer
This is my fire, the reason I created C'est Mon Feu. In 20 years of professional experience as a writer, photographic artist, editor, designer, content creator, and brand consultant, I have always been trying to help describe who YOU are, and then introducing that person to the people who have been waiting for you.
Language is my love language. My work is words for your fire, and energy that doesn't need words—colors, visuals, flow, intuition, emotion—and I'm obsessed with how it all contributes to the clear communication, deep trust, and honest conversation that connects humans to other humans.
I LIVE in San Francisco's Bay Area, making a life with my attorney husband, three kids, and a few too many cats (who think they're people too). I keep a daily journal and aspire to bi-coastal living, because I'll probably always be an East Coast girl at heart.
I want to be known for making much of you.
the founder
our philosophy
* WE PREFER PRIVATE CONTAINERS. Our 1:1 approach puts the focus on you, not on your competition. You are your own original and we're not here to compare. We'd rather help you create your own "industry standard."
* YOUR PROCESS IS OUR PROCESS. We are not here to reinvent your systems or remake you in our image. We build from what has already worked for you, adjust what hasn't, and offer resources to help you grow forward.
* CLEAN ENERGY IS INDISPENSIBLE. Manipulation is not our thing. We choose clear communication, personal integrity, and unapologetic reciprocity. We stay away from should, so "goodbye" can feel as good as "hello" did.
* POSSIBILITY AT YOUR PACE. We believe that sustainability is you being resourced to create your own potential. We may see what can be, but we move at your pace and build in space for your expansion when you are ready.
* YOU KNOW YOU BEST. We celebrate your fire. It's gotten you this far, and we're not afraid of it. Our work is to translate that fire to a platform that lets you breathe it without constantly questioning yourself and your passion.
the 3-ID method
We believe that where being human matters, branding is a love story. Your brand is the "person" connecting you to your people, offering a real life experience that can make or break the way you (and they) feel about you, especially as AI reduxes others' brands and dehumanizes interactions.
This is why C'est Mon Feu pays close attention to three distinct identities: you, your brand, and the person you want your brand to reach. All three "people" are integral to long-term authentic connection, focused growth, and doing what you love with the people you love. Each brand we build becomes a fusion of the stories, personalities, and resources that each person brings to (and receives from) the full experience.
THIS IS OUR FIRE: CONVERSION THROUGH CONNECTION, seeing and feeling seen, and opening spaces in the world where falling in love is still possible for humans who want more than systems to trust.
Our approach
Creating "human-connected" brands
A girl should be two things: who and what she wants.
Send us a message
We're not judging. If you're this girl, we'd love to chat.
COCO CHANEL